Travel Counsellors Academy Scholarship

Do you have the desire to run your own travel business and be your own boss? This is your opportunity to pitch your travel business idea!
Travel Counsellors are looking for young, brilliant and ambitious talent, that is what #TravelTrailblazers is about.

You could win a place on the Travel Academy programme (worth £10k), it's specially designed to help people with no travel industry experience launch their business.
You have until 30th April 2024 to apply!


Winners will receive:


  • 6-month training and onboarding programme
  • 10 days’ virtual classroom + 6 months ongoing training
  • Delivered by our expert training team
  • Personal mentor for your first 6 months of business
  • Learning and development tools including our innovative e-learning platform: ‘Discover’
  • Compliance training and accreditation including ATOL bonding and all licensing
  • Our unique Travel Trust: the best financial consumer protection in the industry
  • 12-months ITT (Institute of Travel & Tourism) membership
  • CLIA (Cruise Lines International Association) membership
  • Credit to spend on personalised merchandise or stationery
  • Laptop, business phone line and our booking platform: Phenix


On The Road

Regional ITT Future You ‘On The Road’ events are held
in 11 cities, in partnership with universities and colleges across the UK


  • Following its success, ITT Future You went ‘On The Road’ from 2014
  • Hosted at 9 ITT Centre of Excellence Universities across the UK
  • National brands come together with local businesses to take part
  • Individuals speak at their regional event and tell their story
  • A careers fair follows, to promote opportunities in the local area
  • The events get bigger every year, with new cities in the pipeline
  • Future dates and locations of 'On The Road' events are below


In collaboration with the GTTP, ITT Future You ‘Global’ events
are held 
in countries with tourism-led economies


  • In 2018, the ITT Future You ‘Global’ initiative was launched
  • Taking the event to countries that rely on the tourism industry
  • Helping to inspire the next generation across the globe
  • The first ‘Global’ events have taken place in Russia, Brazil & Kenya
  • ITT works closely with the Global Travel & Tourism Partnership
  • & Future ‘Global’ events are planned in new locations worldwide




The ITT Future You Awards

Responsible Tourism Student of the Year
Bella Rangel Callan ITT Student of the Year Award
ITT Apprentice of the Year
Dr Bill Maxwell Award, ITT Msc Travel Business Leadership
ITT University Centre of Excellence: Student of the Year
ITT PhD Student of the Year Award
ITT Hospitality & Catering Student of the Year Award
Responsible Tourism Student of the Year
ITT Mentor of the Year Award
ITT Apprentice of the Year
Bella Rangel Callan ITT Student of the Year Award
ITT Hospitality & Catering Student of the Year Award
Dr Bill Maxwell Award, ITT Msc Travel Business Leadership
ITT Mentor of the Year Award
ITT PhD Student of the Year Award
ITT University Centre of Excellence: Student of the Year


Careers Resources

The ITT Future You initiative was created by industry, to inspire the next generation of aviation, travel, tourism and hospitality professionals


ITT Future You acts as the bridge between the education sector and industry

Industry has developed many career-focused initiatives over the years including: 


» TTG Media - ’30 Under 30, 'Tomorrow’s Travel Leaders' scheme 

» Travel Weekly - annual ‘Take Off In Travel’ magazine

» ABTA - The Travel Association's Education Hub

» BTA - The Business Travel Association's Business Travel Diploma

» GTTP - Passport to the World online training course

» World Travel Market London - Career in Travel Day

» IASA - Empowering the next generation of aviation professionals

» Global Travel & Tourism Partnership (GTTP) - Introduction to careers in travel and tourism - Free online course > Click here to access >

» Northern Training Academy (NTA) - Apprenticeships & Traineeships in the sector Click here to access >

» G Adventures - ReTravel initiative  > Click here for info >  download founder, Bruce Poon Tip's, e-book Unlearn: The Year the Earth Stood Still

» The Advantage Travel Partnership What it takes to be a successful, independent Travel Agent   Watch via our YouTube channel < here >

» Institute of Travel & Tourism (ITT) - ITT Future You challenged students to create their own elevator pitch - check them out on our YouTube channel.

» Whitbread / Premier Inn - Explore interviews from  Whitbread's rising stars showcasing different careers in Hospitality. Hear from Emily, a Digital and Commercial Service Delivery Manager, Dayne, a Digital Product Manager and Rebecca, a Channel Executive in the Digital Acquisition Team.


As the industry evolves, so does the ITT Future You initiative. Our talent hub is a gateway to the next steps on your career journey.



What is ITT Future You?

ITT Future You is an initiative started by the
Institute of Travel and Tourism (ITT) in the UK


  • Celebrating 15 years in 2024
  • It has become ‘The’ Annual Student Travel Conference
  • An insight in to the Aviation, Travel, Tourism & Hospitality industry
  • It gives students and graduates, ideas & inspiration for their future careers
  • Is a launchpad for young industry professionals, as speakers
  • Founded by the ITT Education & Training Committee
  • Has had over 30,000 attendees at its free events since launching

Success Stories